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JIN KANG LIM · MARKETING & BUSINESS SYSTEMS

Beyond
Marketing.

I build marketing teams, customer acquisition funnels, CRM automation, and reporting.

I’m Jin Kang Lim. At Vertex Mastery, I built and trained the marketing team, managed acquisition channels, and developed customer journeys and founder reporting.

Explore my work Discuss a project

01SELECTED WORK

Teams, journeys, and reporting.

Two projects: building marketing capability and connecting an event workflow.

Explore both case studies
01 / MARKETING & SYSTEMS
Education & eventsMarketing Leadership & Business Systems

Vertex Mastery

Building a marketing team, customer acquisition channels, GoHighLevel journeys, and founder reporting over three years.

Business problem
No marketing team or established traffic channels; revenue initially relied on personal connections.
My contribution
I built and trained the team, managed Meta and organic social, built GoHighLevel funnels and automation, and created a marketing operating system with a mobile app.
Reported outcome · Jin Kang Lim
3× Annual company revenue

A company result during my contribution, not a claim that my work alone caused the increase. Not independently verified.

Source: My own internal tracking records of annual company revenue; figures approved for publication.
Team developmentCustomer acquisitionGoHighLevel
02 / CRM & AUTOMATION
Events & exhibitionsCRM Automation & Event Reporting

Modern Home Fair

Continuing a collaborative GoHighLevel implementation to connect registration, receipt-based spending records, gift redemption, and organiser reporting.

Business problem
Connect the visitor journey with receipt submissions and vendor reporting during a fair.
My contribution
Collaborators built the foundation. I continued implementation and helped keep the automation operating smoothly during the event.
Use & impact · reported by Jin Kang Lim
Used during a completed fair. The company used the reporting when approaching prospective vendors.
GoHighLevelEvent automationVendor reporting

02WHERE I CAN HELP

People, acquisition,
and the systems around them.

Four areas I bring together when building a marketing function.

01

Marketing Teams & Leadership

Building a marketing team and training people across digital marketing, social content, media buying, and graphic design.

02

Customer Acquisition

Managing Meta advertising and organic social media, supported by customer acquisition funnels.

03

CRM & Customer Journeys

Building GoHighLevel funnels and automation for acquisition, follow-up, and recurring customer journeys.

04

Reporting & Business Visibility

Bringing key business numbers into a marketing operating system and mobile app for the founder.

03PROFESSIONAL BACKGROUND

Campaign execution.
A broader remit.

My background spans hands-on campaign execution and marketing management. I work across the people, channels, and systems that support a marketing function.

Explore my experience

VERTEX MASTERY

Marketing Manager

Campaign planning, analytics & sales alignment

VERTEX MASTERY

Marketing Executive

Paid campaigns, lead generation & reporting

How I approach the work

LET’S TALKConsulting & collaboration

A project to improve.

For consulting clients

Discuss a paid marketing, lead management, reporting, or workflow challenge. Tell me where the process needs attention.

Discuss a project